A Guide on Successful Product Creation and Internet Marketing

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.

Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

Your Real Estate Marketing Niche

Starting in real estate often means being the “jack of all trades” in the area. Your expertise becomes anything related to real estate, whether it be listing homes, selling homes, or maybe even doing a home loan. Your real estate career gets even more clouded as you get involved with the different types of real estate from condos, homes, land, multi-units or maybe even stretching to commercial. Performing this many real estate tasks is a juggling act that very few agents ever survive.

In order to close business every month, have a life, and experience the big rewards it becomes necessary to specialize in a in a niche of real estate. Before we can examine the benefits of specialization let’s examine the fears that many people have about selecting a niche:

I will lose business by specializing
There aren’t enough transactions for me to specialize
I don’t know enough about anything in real estate to specialize
These are all common fears to experience before selecting a niche to specialize in and dominate. As you are considering your niche, I invite you to consider the following question:

If you had a possibly fatal heart condition and you were looking for a Doctor to help you, which Doctor would you select?

A) The Doctor who is a Podiatrist, Pediatrician, and a Cardiologist

Or

B) The best Cardiologist in your state

For most they would select “B” because that Doctor would have handled more conditions than the “A” Doctor. She would have the experience, have run into more problems, have solved more cases and would have to be the absolute best in order to make a living in just one area of medicine.

So, by selecting a niche are you turning away business or are you inviting more of your niche than you ever could imagine?

Selecting your real estate marketing niche will bring you a flood of business for that niche. In order to demonstrate your expertise in a particular area, it doesn’t take shouting from the treetops that you are the “expert”. Here are some methods that you can do to demonstrate your expertise in a niche and start bringing in more of the business:

Write articles – Write articles about the type of real estate product that you have a passion for. For example if your passion is condos write articles about home owners associations, selecting a community, and even choosing the right floor plan.
Contribute on forums – There are often community forums where local residents bring up questions about communities or their local city. Participate in these forums (without directly asking for business) and answer questions.
Attend community events- This can range from attending a local board meeting of home owners to having a small booth at a farmers market. Wherever you attend make sure it is complimentary to your niche.
There are many different ways to share your expertise in order to bring in more business. The first big step is just committing yourself to real estate marketing in the niche where you have the most passion. To your success.